We're building technology that helps homecare agencies
work smarter, not just harder
Where did it all start?
Birdie began life in 2017, formed by Max, Raj, Abeed and Gwen. They had one aim in mind: using technology to improve life for older adults at home, and for the professionals who care for them. Home is where the heart is, and where people should be able to flourish there no matter their age.
So they grew a team to make it happen. Care professionals, software builders, proven experts from all disciplines.
Today, Birdie technology is used across the UK. We’re a B-Corp certified business, have been named as one of two top Home Health Tech providers in the 150 Most Innovative Digital Health startups, and work closely alongside health and research bodies to further proactive and preventative care at home.
We are still most proud of one thing however; the growing community of amazing homecare professionals who use, inform and trust in Birdie for their everyday work.
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Tech is failing care, and we know 'AI' won't solve the problem
Current care technology is often very disjointed and allows for unstructured information.
Without one clear integrated solution, technology simply can’t offer meaningful recommendations. This leaves busy care businesses without a full picture of how their agency is performing.
Therefore the modern promise of ‘AI’ can lead to poor suggestions, safety risks and compliance issues due to fragmented and unstructured data.
Before pushing everyone into AI, agencies need the
right foundation
To be effective, AI needs to be built into an integrated platform with care management at it’s core.
At Birdie, we believe we should be focusing on helping agencies bring everyone (and everything) together, see everything and miss nothing - and never feel alone again!
Let's think big, start small and move fast
Agencies are all at different points of going digital. Birdie builds technology in a way that’s accessible to them all.
We build with agencies and for agencies, to ensure we’re solving their actual problems first.
Psst - what's with the bird?
You might also have noticed our Birdie mascot - he’s called Cal, short for Caladrius - a bird from Roman mythology that helps heal the sick. You’ll find him across almost everything we do, serving as a reminder of our mission to care for those who care.
Where are we heading?
At Birdie, we believe that caring for an ageing society requires us to rebuild our system of care around the patient. In other words, “it takes a village”. We believe that ‘care in the community’ should not just be made real, but made smarter.
In bringing a 'Village of Care' together not just in function but in intelligence, we have the unique opportunity to transform the way we live our later years.
We call this concept of connection 'The Village of Care'. Find out more about our long term vision for social care by visiting the Village below.
Birdie's building journey
First care management product used by homecare providers
Family care circle app launched to bring communities together
Rostering launched to bring teams together
Analytics launched to make key info intuitive and accessible
Finance launched to give true bottom line visibility
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Flock launched to help providers never feel alone again
Birdie's core leadership
Max Parmentier
CEO, Co-founder
Abeed Mohamed
CSO, Co-founder
Rajiv Tanna
CPO, Co-founder
Max Parmentier
CEO, Co-founder
Abeed Mohamed
CSO, Co-founder
Rajiv Tanna
CPO, Co-founder
Geraldine Lafontaine
VP Operations
Daniel Dackombe
VP Sales
Judy Boniface-Chang
Chief Customer Officer
Geraldine Lafontaine
VP Operations
Daniel Dackombe
VP Sales
Judy Boniface-Chang
Chief Customer Officer
Working smarter together...
The whole team at Birdie is focused on building a future where technology connects our entire health and social care system, centred on the individual within their community.
The company is headquartered in London and employs a dedicated, mission-driven team of over 120 smart and driven individuals.
Why not join us today?
Our investors
Who can tell you more about Birdie?
We want to show you all that the Birdie has to offer, starting with a free, personalised demo.
Here are some of the Birdies you may meet:
Working at Birdie since 2025
Working at Birdie since 2022
Working at Birdie since 2024