A world in which we all age vibrantly and with confidence
Home is where the heart is
Home is the place where we are the most ourselves.
More than just a set of rooms filled with creature comforts, it’s the only place in the world that’s truly ours - where we’ve shaped the space into a reflection of our own personality, and where we have full control of every element. Whatever else is happening in life, home is where we get to make the rules.
It’s therefore little wonder that when it comes to thinking about where we’ll spend our later years, home is exactly where we want to stay.
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Enter Birdie...
Birdie began life in 2017, formed by Max, Raj, Abeed and Gwen.
They had one aim in mind: Using technology to improve life for older adults at home, and for the professionals who care for them.
So they grew a team to make it happen. Care professionals, software builders, proven experts from all disciplines.
Today, Birdie technology is used across the UK and Europe. We’re a B-Corp certified business, have been named as one of two top Home Health Tech providers in the 150 Most Innovative Digital Health startups of 2021, and work closely alongside health and research bodies to further proactive and preventative care at home.
We are still most proud of one thing however; the growing community of amazing homecare professionals who use, inform and trust in Birdie for their everyday work.
Where we’re heading...
We’re experiencing the most fundamental demographic change of the century: our society is getting old, fast. In ten years’ time, more than one in five people in the UK will be aged over 65.
At Birdie, we’re on a mission to create a future in which we all age with confidence - and it’s a place we like to call ‘The Village’. Learn more about how we plan to be part of the change.
Side note... what’s with the bird?
Studies show that having a bird as a companion can improve your quality of life. In the same way, having Birdie as the companion for your care business can help improve the quality of life of those you care for, and support your care team wherever they go.
You might also have noticed our Birdie mascot - he’s called Cal, short for Caladrius - a bird from Roman mythology that helps heal the sick. You’ll find him across almost everything we do, serving as a reminder of our mission to care for those who care.
Birdie's journey: our proudest moments so far...
First live product
B-Corp certified
$11.5 million Series A raised
First 30,000 care recipients helped
100 Birdies in the team
$30 million Series B raised
The birdie leadership team
Max Parmentier
CEO, Co-founder
Abeed Mohamed
CSO, Co-founder
Rajiv Tanna
CPO, Co-founder
Max Parmentier
CEO, Co-founder
Abeed Mohamed
CSO, Co-founder
Rajiv Tanna
CPO, Co-founder
Ben Walker
VP Finance
Geraldine Lafontaine
VP Operations
Daniel Dackombe
VP Sales
Judy Boniface-Chang
Chief Customer Officer
Ben Walker
VP Finance
Geraldine Lafontaine
VP Operations
Daniel Dackombe
VP Sales
Judy Boniface-Chang
Chief Customer Officer
150+ brilliant Birdies...
The Birdie team is built up of passionate, driven individuals from all walks of life. There are former GPs and care managers, renowned designers, engineering gurus and compassionate communicators.
We work closely with partners to build our unique product, collaborate with each other and share in each others successes. Recognising passion and great work is a cornerstone of the Birdie culture. Good people deserve the space and freedom to do their best work!
Our investors
Who can tell you more about Birdie?
We want to show you all that the Birdie Platform has to offer, starting with a free, personalised demo. No hard-sell. No patter. Just a chance to see what Birdie can do for you!
Here are some of the Birdies you may meet:
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Working at Birdie since 2019
Working at Birdie since 2022
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Working at Birdie since 2019