In Flight Magazine: A practical guide to weathering the National Insurance rises
Care providers across the UK are feeling the squeeze with the upcoming National Insurance increases and higher minimum wages set to hit this month (April 2025). To help navigate this difficult time, we’ve shared a down-to-earth magazine made specifically for home care providers seeking practical advice on how to manage the storm.
What's In Flight all about?
In Flight is a new publication from Birdie that doesn't just talk about problems - it offers real solutions. As the editor writes in her introduction, it's time for "more than sympathetic nods and vague advice." The March 2025 first edition focuses on helping care providers stay afloat despite the National Insurance rises.
Inside the magazine you'll find:
- A clear timeline showing what's happened and what's coming with these NI changes
- Practical steps you can actually take to protect your business
- Simple ways to check if your costs are in line with similar providers
- Tips for building up your private client base to improve your margins
- Real stories from care providers who've faced similar challenges and come out the other side
- Straight-talking financial advice from experienced care leaders like Marie Ostler from Abbots Care
- An "Agony Aunts" section where real care providers get answers to their burning questions
- A look at tools that can help you work smarter, not harder
Why this matters right now
The government's NI and wage increases will add an extra £2.8 billion in costs to social care from April 2025. With most providers already struggling and local authorities already underpaying by over £1 billion, many care businesses are genuinely worried about keeping their doors open.
In Flight hopes to walk concerned providers through the basics of getting thier finances in order - understanding where the money comes from, working out actual profit margins, and building up quick cash to weather unexpected storms. The message is clear: providers who get these basics right will be in a better position to handle whatever comes their way.
Why you should download your free copy
If you're running a care business, this magazine offers:
- Real, usable advice - Not theoretical ideas but steps you can take today
- Wisdom from people who get it - Learn from other providers who understand your challenges
- Plain-English financial guidance - No fancy jargon, just clear explanations of what really matters
- A supportive community - Connect with other providers through the Flock platform
- Helpful free tools - Like Birdie's cost checker that shows how your business compares to others
The magazine also has a bit of fun with a crossword puzzle for your coffee break, and information about Birdie's care management software that can help cut down on paperwork and make life easier for your team.
How to get your hands on it
To download your free copy of In Flight Magazine and access the free tools mentioned inside, fill in the form here.
In a sector where good advice can be hard to come by, In Flight Magazine is a friendly hand on your shoulder, offering practical help for care providers determined to keep delivering quality care despite the financial hurdles ahead.
Download your copy
Care providers across the UK are feeling the squeeze with the upcoming National Insurance increases and higher minimum wages set to hit this month (April 2025). To help navigate this difficult time, we’ve shared a down-to-earth magazine made specifically for home care providers seeking practical advice on how to manage the storm.
What's In Flight all about?
In Flight is a new publication from Birdie that doesn't just talk about problems - it offers real solutions. As the editor writes in her introduction, it's time for "more than sympathetic nods and vague advice." The March 2025 first edition focuses on helping care providers stay afloat despite the National Insurance rises.
Inside the magazine you'll find:
- A clear timeline showing what's happened and what's coming with these NI changes
- Practical steps you can actually take to protect your business
- Simple ways to check if your costs are in line with similar providers
- Tips for building up your private client base to improve your margins
- Real stories from care providers who've faced similar challenges and come out the other side
- Straight-talking financial advice from experienced care leaders like Marie Ostler from Abbots Care
- An "Agony Aunts" section where real care providers get answers to their burning questions
- A look at tools that can help you work smarter, not harder
Why this matters right now
The government's NI and wage increases will add an extra £2.8 billion in costs to social care from April 2025. With most providers already struggling and local authorities already underpaying by over £1 billion, many care businesses are genuinely worried about keeping their doors open.
In Flight hopes to walk concerned providers through the basics of getting thier finances in order - understanding where the money comes from, working out actual profit margins, and building up quick cash to weather unexpected storms. The message is clear: providers who get these basics right will be in a better position to handle whatever comes their way.
Why you should download your free copy
If you're running a care business, this magazine offers:
- Real, usable advice - Not theoretical ideas but steps you can take today
- Wisdom from people who get it - Learn from other providers who understand your challenges
- Plain-English financial guidance - No fancy jargon, just clear explanations of what really matters
- A supportive community - Connect with other providers through the Flock platform
- Helpful free tools - Like Birdie's cost checker that shows how your business compares to others
The magazine also has a bit of fun with a crossword puzzle for your coffee break, and information about Birdie's care management software that can help cut down on paperwork and make life easier for your team.
How to get your hands on it
To download your free copy of In Flight Magazine and access the free tools mentioned inside, fill in the form here.
In a sector where good advice can be hard to come by, In Flight Magazine is a friendly hand on your shoulder, offering practical help for care providers determined to keep delivering quality care despite the financial hurdles ahead.
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