The challenge

Pricing your services is a difficult balancing act. Set your rates too high, and you risk putting off potential clients. Set them too low, and your margins get dangerously thin.‍

What you'll get from this session

• How to create a pricing strategy that reflects the value of your services and helps you grow your business with confidence.
• Tips to talk pricing in a way that highlights the value of your services, and convinces new clients that you're the right choice for them.

About our guest expert

Tom Powell is Lottie's Senior Partner Manager. He's overseen Lottie’s homecare marketplace since its launch and serves as the voice of homecare providers across the platform. He ensures the product continues to evolve in line with partners’ needs and supports providers in their success with Lottie's private care enquiries.

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Lottie is the UK’s fastest-growing (and pinkest) care discovery website, helping families connect with the highest-quality care. Today, Lottie supports over 6,000 registered care providers, empowering them to grow their private client base and manage enquiries seamlessly with their Found CRM system.

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Birdie host: Simran Uppal

Speaker: Tom Powell, Senior Partner Manager at Lottie

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Ready to put this into practice? Use Birdie's free homecare rate calculator to build a pricing strategy based on your real costs, the HCA methodology, and live regional benchmarks.