Reinventing care so that older generations can age safely in their own homes.

We are building Birdie for our families. We want our loved ones to age confidently at home, surrounded by their communities and with the best quality of care available. Together with our care partners, we are on a mission to reinvent care. At home.

Our story

We have a bold vision. To build a society in which we all age with confidence. We want everyone who ages to feel confident this is a journey worth exploring, on their own terms.
Birdie emerged from the realisation of how much society was struggling with ageing, when our CEO and co-founder, Max, witnessed first-hand the decline of his grand-dad moved in a care home.
Home care is just the start of this journey. At Birdie, we plan to revolutionise how we age.

Who we are

This vision is brought to life by a team of passionate and highly ambitious people working towards the same goal; positively impacting the life of millions.

Our investors

Backed by the world’s leading insurance group AXA and its start-up studio Kamet, we now have the unique opportunity to build the technology that will step change the home care industry and have a positive impact on the lives of millions of older adults and their families.

Join us!

This isn’t just a job. We’re not any kind of business. So, if you’re up for the challenge of making a difference every day, we’d love your help.

Life at Birdie

Learn more about Birdie, who we are and how we operate by reading articles we wrote. They’re on our blog.

Visit our Blog

Birdie: Why Does It Matter?

Every day at Birdie is different. Each day is exciting, inspiring and brings something new. Birdie is being built to make a difference …

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Back to Basics: Our Culture and Values

At Birdie, our culture and values define us and the work we do. They are the reason we wake up and come to work each morning. This post has…

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Growing within growth

If you’re reading this from where I’m currently writing (sunny old England) then you’re currently moving at around 1600km an hour…

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Our values

We care

We care about our society, the people we work with and the ways in which we can impact millions of lives. We`re committed to building a fantastic service for our users and our industry.

We succeed together

We want to bring everyone on our journey with us, going far beyond what is expected of us and our industry standard. We work to elevate each other, we trust each other, share everything and give continuous feedback

We are brave & ambitious

We continuously challenge the status quo and open our arms to change. We make tough decisions and tackle problems headfirst. We are courageous enough to step outside our comfort zones because nothing is too big for us.

We strive for excellence

We’re obsessed with growth. In ourselves, our product, our teams and in our society. We recognise our strengths, share our work, take initiative, ask for help, improve ourselves and always reach higher than the day before.

We love a little quirkiness

We believe in fun and hard work, giving us the tools to succeed and grow, while also creating an environment that celebrates humour, community spirit and idiosyncratic talents.

Jobs at Birdie

View all our job openings

Birdie is based in London, UK, next to Angel station, in the busy and trendy East part of the city.