How Birdie helps you grow your private client base

Building a sustainable private client base may just be one of the best tools you have available to thrive in today's care sector. With Local Authority rates often nowhere near the true cost of care delivery, providers need a clear path to financial stability and growth, and a way to take back a little control of their own destiny.

Growing a private client base brings its own hurdles however: clients expect more, your processes need to be really robust and scale easily, and quality can't slip as you expand. That's where Birdie steps in to help.

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Why Private Clients matter for business success

Here's a quick reminder of why private clients are worth pursuing:

• Better pay for your work: Private client rates (typically £25-£38 per hour) far exceed Local Authority rates (£16-£22)
• You call the shots: You set your own rates, define your services, and decide visit durations
• More financial security: Multiple revenue streams protect you when council funding changes or gets delayed
• Room to grow: The extra margin gives you money to reinvest in your business

The catch? Private clients expect much more from their care providers —better communication, the same carers showing up consistently, flexible scheduling, and a truly premium service. Delivering on these expectations while staying efficient is the key challenge for most care providers.

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How Birdie makes Private Client growth possible

As the UK's top home care platform supporting over 1,000 care businesses and powering more than 60 million care visits each year, Birdie helps agencies grow quickly. In fact, care providers using Birdie increase their care hours by about 20% after just one year.

Let's see how Birdie helps our partners create the perfect foundation for private client growth!

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Creating a seamless experience for everyone involved

Managing your care business shouldn't mean juggling different systems for different users and different jobs. Our three purpose-built apps help care agencies, carers, and families stay connected and informed on every part of the process (from planning to paying, and everything in between), creating a seamless experience for everyone involved.

Give your office team complete control

Transform how you manage care from the Agency Hub. Your managers and coordinators can oversee every aspect of your business—from care planning to compliance—all in one place. With real-time alerts and comprehensive reporting, you can spot and solve issues before they affect your clients or your bottom line.

Empower your carers to deliver exceptional care

Put everything your carers need right in their pockets with the Carer App. They can access client information, complete tasks, record medications, and document observations with ease—even in areas with poor signal. The result? Less admin time, fewer errors, and more focus on what matters: providing quality care.

Keep families in the loop effortlessly

Stop fielding constant calls for updates. The Family App gives relatives secure access to care information, letting them check visit times, carer notes, and client wellbeing whenever they want. You can even track what percentage of clients have family members actively using the app, so you can identify opportunities to invite more relatives.

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Building a system that won't break as you grow

What works smoothly with 10-20 clients often falls apart completely at 30-50 clients. Most systems that claim to be 'all in one' are actually different tools that have been stitched together later on - so you end up having to enter data in multiple places, clunky processes and limited analytics.

Birdie is uniquely built together, so it works together. Care plans automatically connect to schedules, visits flow seamlessly to invoices, and everything works in harmony—eliminating double data entry and costly errors.

Automate key processes

Birdie's workflow tools helps everyone work together seamlessly. Pre-set workflows automatically generate actions for your team to do at just the right time—from client onboarding and carer supervision, to document expiry tracking and client reviews—so nothing falls through the cracks. Define the trigger events, actions and deadlines that match exactly how your agency works best, so every team member follows the same proven processes.

Get instant insights into your business

See everything, miss nothing: Birdie Analytics gives you immediate visibility into key metrics across care quality, operations, and finance. With over 50 pre-built reports and at-a-glance dashboard, you'll have unparalleled oversight of your business.

Connect your systems seamlessly

End the headaches that come with disjointed tools. Our connectivity features help you integrate with external systems such as GP Connect, and manage data exports and deletion when needed. This creates a smooth workflow across your entire business, reducing duplication and errors.

Did you know that after implementing Birdie's platform, agencies report significant improvements in…

• Operational efficiency (56% time savings)
• Care quality (92% report improvements)
• Business growth (40% average increase in profit growth)

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Real-World Success: Private Clients as the key to success

Walfinch provides bespoke, high-quality care at home to individuals and families across the UK - including hourly at-home care and 24-hour live-in care, companionship and specialist care for conditions such as dementia, multiple sclerosis (MS), stroke rehabilitation and more. Walfinch are focused on the private client market.

This video shows how Walfinch are thriving, and continuing to grow successfully thanks to their business model and the support of the Birdie system:

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Ready to Grow Your Private Client Base?

Building a thriving private client business takes time, but with the right tools, it becomes much more achievable. Birdie provides not just great technology but also the guidance and support to help you succeed.

Experience a smooth journey from day one. Transform your business without disruption through our implementation and customer success teams. From initial setup and data migration to ongoing optimisation, your dedicated Customer Success Manager guides you through each stage of your Birdie journey. They'll help you establish best practices, set meaningful goals, and continuously measure your success against them.

Join the 1,000+ care businesses already using Birdie to deliver outstanding care and build sustainable growth. Get in touch today to learn how Birdie can help you grow your private client base.

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Birdie is the UK's leading home care platform, supporting over 1,000 care businesses and helping providers deliver more than 60 million care visits annually. Our three integrated apps—Agency Hub, Carer App, and Family App—work together seamlessly to help care businesses provide exceptional service while operating efficiently at any scale.

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