With offices across Hertfordshire and Camden, and a newly opened location in West Sussex, Ethica Care is a homecare provider with a genuine passion for supporting vulnerable people. Currently serving over 250 clients, their dedicated team offers everything from companionship and regular hourly care to specialised dementia support and end-of-life services.

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At the heart of their approach is a simple philosophy: care that truly makes a difference in people's lives.

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Like many growing care providers, Ethica Care faced challenges in gathering meaningful insights from their care delivery data. They previously used another leading care management system, which required considerable manual effort to generate reports and provided limited visibility into important aspects of care quality. The team found themselves spending valuable time on administrative tasks rather than focusing on what mattered most —their clients.

After careful evaluation, Ethica Care chose to switch to Birdie's smart technology platform, particularly drawn to the partnership approach and exceptional customer support.

"The customer service was huge," Alex Kleanthous, Operations Director emphasises. "The meetings we had showed that they actually cared. They believe in partnership working, which is a great thing because I believe that's how it should work. Not just selling a system and us using it, but how we work together to improve it, as well as improving the company."

Birdie's smart homecare technology provided Ethica Care with an all-in-one platform to manage their entire care operations - from person-centred care management to integrated rostering, auditing, and finance tools. The true power of this system lies in its data and analytics capabilities.

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Birdie Analytics and Q-Score: measuring and improving care quality

By drawing from data across the entire care journey, Birdie Analytics helps Ethica Care identify trends and drive actionable insights.

At the heart of Birdie Analytics is the Q-Score - a unique dashboard that evaluates care quality using the provider's own data in line with CQC standards. The Q-Score calculates a monthly rating out of four, directly corresponding to CQC ratings from Inadequate to Outstanding, providing Ethica Care with a clear picture of their performance.

The team has embraced this data-driven approach into their daily operations, implementing weekly reviews and immediate actions based on Q-Score reports.

"At Birdie, we have regular meetings regarding the Q-Score," Alex explains. "The Q-Score allows us to see not just what carers write in their notes, but if they're writing adequately and covering the right things. It gives us a rating we can use to improve."

For instance, when Registered Manager Cheryl Marr noticed a slight decline in their alert responsiveness metrics, she used the weekly Q-Score data to focus on improving this area. "We're using that weekly data to ensure that figure is coming up, so that we are moving alerts and getting them actioned much more proactively," she notes. This targeted approach to quality improvement ensures client needs are addressed promptly, enhancing both safety and satisfaction.

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Understanding and improving client wellbeing

Another powerful component of Birdie Analytics is the ability to track how clients are feeling emotionally and take proactive steps to enhance their wellbeing.

By using a custom mood dashboard to track client moods over time, Ethica Care can spot trends, identify concerns early, and take meaningful action to improve client wellbeing before small issues become bigger problems.

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The switch to Birdie has transformed how Ethica Care supports their clients in several meaningful ways:

Data-driven, responsive care

Ethica Care now delivers more personalised and responsive care with concrete evidence guiding their decisions. Their impressive average Q-Score of 4.0 showcases their dedication to exceptional care.

"We're really proud of our high Q-Score. We're using it to push us toward ‘Outstanding’. One thing we've worked on that's been really positive with the Q-Score is our detailed care logs. Every member of staff is making really good detailed notes along with recording the clients' moods," explains Cheryl.

Alex also shares a touching example of how the mood dashboard has made a real difference: "We received a weekly report from Birdie Analytics about a client who was sad. We sent our field care team to investigate and discovered they weren't going out in the community. This led us to arrange coffee morning breaks for the client – something we wouldn't have known about without this weekly report."

More time for what matters

"By using Birdie, we save probably around 80% of our time," Alex shares. This newfound efficiency means the team can focus on what truly matters:

• Spending more quality time with clients
• Conducting thorough care reviews
• Developing creative ways to enhance client experiences
• Providing better support to their care staff

Confidence in growth

With their success in Hertfordshire, Ethica Care is confidently expanding their business with Birdie's continued support. They are planning to implement Birdie’s smart technology in their London office and West Sussex services, ensuring consistent quality across all locations.

As Alex concludes, “We want a service where everybody's happy. That's our aim and that's what we're going to do.”

With smart care technology supporting their passionate team, Ethica Care continues to enhance the quality of their care and make a meaningful difference in their clients' lives every day.

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